4 C innovative models of e-commerce

Convergence is disrupting the way businesses need to think about incenting its employees. For instance, an electronics retailer might have once given bonuses to employees who could sell the most appliances at the store. But if consumers want choice and prefer to purchase an item online, then an employee should also be incented to encourage the sale wherever it happens.

Other disruptive models of social commerce http://futurerating.blogspot.com/2011/02/new-innovative-models-of-e-commerce.html