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2011/01/20

Startups platforms are fastest growing niche!

Google Ventures backs LawPivot, a legal Q&A service for startups!

Q&A seems to be a hot area for startups right now, especially with the growing popularity of Q&A startup Quora. LawPivot isn’t shy about riding on Quora’s coattails, calling itself “Quora for legal”, but the LawPivot model is actually pretty different. Where Quora’s Q&A pages are open to the public, all your correspondence on LawPivot is private and confidential.

It’s pretty clear why a startup might want to use the site, but why are lawyers giving free advice? Vice president of business development and co-founder Nitin Gupta said it’s because they’re finding that the traditional ways for lawyers to network, such as speaking at conferences, are becoming less effective. Lawyers use LawPivot as a way to connect with potential clients, he said.

And that’s also where the startup might make money in the future. Like I said, the site is free for now, but Gupta said it might eventually charge both startups and lawyers. The startups might pay per month or per question, while lawyers might either pay to get into the service or for premium features.

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