What scares Google about Twitter and Facebook is that people are using them to share links, "like" web pages, and favorite tweets. People are using Twitter and Facebook to say what they think are the most important things on the Internet.
Because Twitter and Facebook are black boxes Google can't crawl, it no longer has access to anything close to 100% of the best meta-data available for sorting and organizing the Internet.
If Google had that data – and if it its users felt they needed to set up Google accounts – it would be able to offer better, more personalized search. It would be able to recommend content and Web pages to its users without asking them to search.
Google doesn't have that data and at from it's very highest levels on down, the company is worried that its search will slowly become a less important tool for navigating the Internet.
Read more: http://www.businessinsider.com/political-infighting-overlapping-projects-slowing-googles-facebook-killer-2010-12#ixzz1IBd3wRbJ
Google's new +1 service is not just about Google taking on Facebook. It's also a great way for Google to make its search results relevant again.
Researcher Vivek Wadwha is largely to blame (or credit) for calling attention to Google's increasingly spammy search results. His post for TechCrunch on New Year's Day entitled "Why We Desperately Need A New (And Better) Google" got people talking, and may have been one big reason why Google changed its search algorithms last month to penalize content farms like Demand Media.
Last night at a dinner for journalists sponsored by alternative search engine Blekko, Wadwha was at it again: he insisted that Google's search results still suck, that the changes didn't help, and that any search engine that relies entirely on algorithms will always be gamed by scammers looking to divert more of the search firehose their way -- there's just too much money at stake.
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